Friday, July 5, 2013

Lee Cooper: Makers campaign

Lee Cooper decided to try something else with this Makers campaign. Instead of using regular models, they used Makers. This campaign puts authentic and artistic personalities in the spotlight. These people use their hands to create, they choose for traditional crafts and deliberately evade modern laziness. Work ethic, rock 'n roll and ambition are their common denominator. The Makers go their own way and put their stamp on the world.

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